The London EDITION offers both a reinvention of its landmark building and the luxury hotel experience. Located in Fitzrovia on the edge of Soho, the boutique hotel blends thoughtful design and intuitive service with excellent dining and nightlife in a space that boldly brings together the past with the present. Exclusive hotel offers highlight dining at Berners Tavern, bespoke cocktails at the Punch Room, specially crafted experiences for kids and the city itself, from luxury shopping to iconic sights.